|
REALITY
BYTES AS UNIVERSAL STUDIOS THEME PARKS AND AMERICA ONLINE
TEAM FOR EXCLUSIVE TRAILER LAUNCH OF WORLD’S FIRST REALITY-TV-TURN-THEME
PARK ATTRACTION “FEAR FACTOR LIVE”
UNIVERSAL CITY,
Calif. -- April 8, 2005 -- Universal Studios theme parks will
team with America Online for an exclusive launch of the "Fear
Factor Live" trailer, a video preview of the first theme park
attraction to be spun off from a reality television program
on Monday, April 11 on AOL® Television, accessible through
aol.com/television and AOL® Keyword: Television, beginning
at 6 AM (ET).
The debut of the
trailer reel marks the public's first look at visuals for
the highly anticipated attraction, scheduled to open at Universal
Studios Hollywood and Universal Orlando in June 2005.
The nearly three-minute
theatrical-style trailer features behind-the-scenes footage
from Fear Factor show tapings, never-before-seen visuals of
the new attraction and interviews with Fear Factor's Executive
Producers Matt Kunitz and David Hurwitz and Universal Studios
Creative Designers on their plans in turning the popular extreme
stunt show into a theme park experience.
"It's our version
of a movie trailer, offering first-look details and great
behind-the-scenes commentary," said Scott Trowbridge, vice
president creative and design, Universal Parks and Resorts.
"As an authentic TV and movie studio, we wanted to create
a fun, entertaining trailer for our attraction just as our
film counterparts do on behalf of their new movie releases.
It was a natural fit to debut the first visuals of a reality
TV-inspired attraction with a leading online destination for
reality TV fans."
"Reality television
is extremely popular among AOL's community of television fans,
so we know that this audience will especially enjoy getting
a first look at the exciting new 'Fear Factor' attraction,"
said Patricia Karpas, Vice President and General Manager,
AOL Television. Inspired by the phenomenally popular television
series and marking the first time a blockbuster reality show
will be transformed into a theme park attraction, "Fear Factor
Live" will invite park guests to conquer their fears and test
their physical and mental limits as they participate in a
progression of extreme stunts before a live audience.
With the attraction
opening at both Universal Studios Hollywood and Universal
Orlando, Universal Parks & Resorts continues to build upon
the merger of NBC and Universal Studios, integrating the entertainment
content of the new company.
|